RenderStreet was launched in Oct 2012 in Closed Beta with this bold announcement on BlenderArtists forum. After the service was tested and refined with the help of this great community, we launched it publicly, in February 2013.
This past year we put all our efforts into making RenderStreet a cutting edge rendering machine, keeping pace with Blender releases, increasing the computational power of the rendering farm and being close to our customers.
Today, we want our brand identity and website design to represent our solution that has turned to be one of the best on this market. RenderStreet must align its looks to its value – The next generation render farm for Blender.
We started redesigning the render.st website this winter and we’re planning on having it ready in February and celebrate 1 year of RenderStreet this way. We’ve selected a few sections from the homepage and main pages to show you a glimpse of the new website:
We chose flat design, not only for being the main trend (and our designer pleading for it), but also because it’s in accordance with the straightforward approach we pride ourselves with. We are old school, methodical professionals, so we went for straight lines and classical shapes, with less colors and lots of numbers.
The clear, plain look of the website is also due to the classic Helvetica font, used in the body text, and the Montserrat webfont, for headlines and menus.
The visual territory is coherent with the rest of the elements. Some of the icons are inspired from the children’s realm – a piggy bank, a cake. 3D images, created by our clients and partners will be used in the site header.
The RenderStreet brand identity is also going through changes, but we still want to leave a few surprises for the relaunch.
We are very excited about the results and hope you will like it as much as we do!
