For me, a true artist is someone who can turn the general everyday into something new and spectacular: taking the subject from a different angle and expressing it differently, or raising an argument that wasn’t there before. In our days, 3D technology allows this approach on almost any subject. Even to things least expected, like hospital trolleys.
This is what Dan Woolley did when assigned with a job to present the newest ward trolley for a medical trade show. He gave this instrument life and transformed it into art. Of course he used some tricks here and there – a creative genesis-like intro, an enticing musical background. But to imagine these things starting from such a sterile brief takes more than mastering Blender, or any other software.